Elder-Marini Group announced today that it has signed a contract with Prime Time Group (PTG) to develop brand presence and staff training for PTG’s two new franchises in Jordan.

Prime Time Group an American-Jordanian company that specializes in bringing European and North American franchises to the Middle East’s dynamic markets, will launch Auntie Ann’s Pretzels this spring and The Coffee Bean and Tea Leaf this summer, both in Amman, Jordan.

New York-based Elder-Marini Group provides consulting services to businesses looking to gain traction and expand in the bustling economies of the Middle East, Asia and North Africa. Elder-Marini Group’s unique all-in-one services include Brand Communication, Corporate Language and Media Training, and Advisory and Consultancy to a broad range of industries both domestically and abroad.